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Effective Interventions

Social Marketing

Social Marketing is the use of marketing theory, skills, and practice to achieve social change, promote the general health, raise awareness and induce changes in behavior. Community mobilization models for HIV prevention include social marketing campaigns.

508 Compliance

Section 508 requires Federal agencies to ensure that individuals with disabilities who are members of the public or Federal employees have access to and use of electronic and information technology that is comparable to that provided to individuals without disabilities, unless an undue burden would be imposed on the agency. If you need assistance with the resources on this page, please contact

Capacity Building Branch:    Phone: 404.718.7850    E-mail:
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